Conventional hair dryers can be bulky and
difficult to manoeuvre, can blast air at high temperatures, which can cause
extreme heat damage, all with the risk of hair being sucked into and trapped in
the filter. Yet despite these well known limitations hair dryer design has not
advanced in more than 60 years.
Frustrated with the
limitations, Dyson engineers set out to solve these problems. The Dyson
Supersonic™ hair dryer uses a fast but focused airflow, is engineered for
balance in the hand and intelligently controls the temperature to help protect
hair from extreme heat damage.
James Dyson: “Hair
dryers can be heavy, inefficient and make a racket. By looking at them further
we realised that they can also cause extreme heat damage to hair. I challenged
Dyson engineers to really understand the science of hair and develop technology
which helps overcome the problems of hot, bulky and unintelligent hair dryers.”
Hair science
Dyson has invested £50 million in the development of
the Dyson Supersonic hair dryer includingreating a state of the art laboratory dedicated to
investigating the science of hair. Dyson engineers studied hair from root to
tip, understanding how it reacts to stresses, how to keep it healthy and how to
style it.
Over four years they tested the product on
different hair types and built test rigs which mechanically simulate hair
drying techniques – which can differ around the world. To date over 1010 miles
of real human hair have been used in testing.
Motor enabled
The Dyson Supersonic™ hair dryer is powered by the
patented Dyson digital motor V9, created in-house by a team of over 15 motor
engineers specifically for this machine. It is Dyson’s smallest, lightest, most
advanced digital motor.
It is up to eight times faster than other hair dryer
motors and half the weight. In
addition, because the Dyson digital motor is engineered to be powerful yet
compact it is small enough to be positioned in the handle rather than the head;
because of this the machine is engineered for balance. Most conventional hair
dryers have the motor in the head of the machine.
Helps protect natural shine
Some conventional hair dryers
can reach extreme temperatures, especially when held close to your head. This
can cause extreme heat damage to your hair. The Dyson Supersonic™ hair
dryer has intelligent heat control, helping to ensure hair isn’t exposed to
excessive temperatures. A glass bead thermistor measures the temperature 20
times a second and transmits this data to the microprocessor, which
intelligently controls the patented double-stacked heating element.
Fast & focused
The Dyson Supersonic hair
dryer uses Dyson’s patented Air Multiplier™ technology.
The volume of the air drawn into the motor is amplified by three due to this
technology, producing a high pressure, high velocity jet of air.
Traditional hair dryers can
sometimes have a weak airflow, meaning they are slow. Others can have strong
airflow, but it is not necessarily controlled. The Dyson Supersonic™ hair dryer
creates a focused jet of air, angled at 20° for controlled, precise drying and
styling. Allowing you to dry and style at the same time.
Acoustic engineering
A team of Dyson aero-acoustic engineers sought to
understand how the acoustics of this machine could be optimised. By using an
axial flow impeller inside the motor they have simplified the pathway of the
air reducing turbulence and swirling. And by giving the motor impeller 13 blades instead of the
usual 11, Dyson engineers pushed one tone within the motor to a sound frequency
beyond the audible range for humans.
Also, because the motor is small and compact they have
been able to embed it in the handle, surrounded by acoustic silencers to
further reduce sound. The
Dyson Supersonic™ hair dryer is a hair dryer engineered to reduce noise,
without compromising on speed.
Settings and Attachments
The Dyson Supersonic hair dryer has four heat
settings, three airflow settings and a cold shot too. Dyson engineers have
created three precisely engineered magnetic attachments, with 16 patents
pending, to further control this airflow allowing you to achieve a range of
different styles.
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The Dyson engineered smoothing nozzle dries hair
gently, using smooth, wide air, allowing you to dry and style at the same time.
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The Dyson diffuser is engineered to disperse air evenly around each
curl. It simulates natural drying, helping to reduce frizz and improve
definition.
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And the attachments remain cool to the touch. Using Heat Shield
technology the hot air is contained within a sandwich of cold air meaning the
surfaces of the attachment stay cool.
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Being magnetic, each nozzle is easy to attach and
adjust.
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There are multiple settings including constant cool to set your
style; four heat settings, three airflow settings and a cold shot too.
Whiteplanet Inc. is the exclusive distributor of Dyson in the
Philippines. Warren Sy is Whiteplanet Inc.’s CEO, while Bobby Yan is
VP-Communications.
