Tuesday, July 1, 2014

7th Annual Adobo Cup and Football in the Philippines




Adobo Magazine’s 7th annual 5-a-side football tournament, the Adobo Cup, brought together 26 teams from various ad agencies in the Philippines to pit their skills on the field.

The 2014 Adobo Cup took place at the Gatorade-Chelsea FC Blue Pitch at Circuit Makati on June 28, 2014.

Globe Telecom supports this year’s tourney as part of the company’s CSR program “Football Para Sa Bayan,” a grassroots campaign which advocates football as a tool to transform the lives of underprivileged children through by encouraging athletic excellence and providing educational opportunities. 

Since its launch in 2013, the program has catered to more than 6,000 children around the country. By including the Adobo Cup in its efforts, Globe hopes to create strong awareness of the program’s cause, particularly among advertising specialists and those within the private sector.

Leading Globe’s Football Para Sa Bayan campaign is Chieffy Caligdong, Green Archers United left winger and Azkals midfielder. 

Here's a video of Chieffy going home to Iloilo to engage kids in football through Football Para Sa Bayan.

In addition, Globe is also donating football training equipment to FutKal FC, the beneficiary of the Adobo Cup. FutKal is a non-profit organization that promotes football in the Philippines at the grassroots level. This year’s proceeds will go to FutKal’s Field of Hope initiative to help rebuild the lives of Typhoon Haiyan survivors.

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