Thursday, May 8, 2014

Globe Cordillera Challenge 5, All Set!!

Charmaine Pamintuan, Globe VP for Enterprise Marketing talks about this year’s Cordillera Challenge 5 during the weekly PIA-CAR Kapihan sa Baguio.  Together with her are Fernando Esguerra, OIC, Globe Corporate Social Responsibility (right) and JP Alipio, Executive Director, Cordillera Conservation Trust (left)
About 800 biking enthusiasts gear up for the Globe Cordillera Challenge 5 on May 10, 2014, which promises to be the biggest off-road charity mountain bike ride in Northern Luzon to date.
The Globe Cordillera Challenge 5 promotes the need to rebuild the forests of the Cordilleras which have suffered from prolonged environmental destruction. Reforestation of the Cordilleras currently faces several challenges such as the lack of water efficient trees and the huge cost of buying and hauling saplings to remote areas.

The event aims to raise at least P1.8 million to complete the needed establishment of 100 seedling nurseries in the Cordillera mountain range by yearend under the Roots & Shoots program of the Cordillera Conservation Trust (CCT), event partner and beneficiary.

Globe continues to call for donation for the activity either through Globe GCASH (text DONATE<space> AMOUNT<space>MPIN<space>CORDI and send to 2882) or via direct deposit to the BDO Account of the Cordillera Conservation Trust, partner-beneficiary of the event (Account Name: Tignayan Para Iti Konserbasyon Ti Kordilyera; Account Number: 5180031673).  A copy of the deposit slip with the name of the donor may be sent to

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