Sunday, March 2, 2014

GoSakto Wins Best Network-based Solution at the 19th Global Mobile Awards

Globe Chief Operating Advisor Peter Bithos receives the Best Network-Based Solution for Serving Customers award for Globe Prepaid Go Sakto: Create Your Own Promo at the 19th Annual Global Mobile Awards 2014 held at the GSMA Mobile World Congress in Barcelona, Spain.
Globe Telecom recently gained international recognition after winning in the Best Mobile Service category of the 19th Annual Global Mobile Awards by the GSM Association (GSMA), the global trade association for the world’s 800 mobile networks. .

Under the said category, Globe received the Best Network-based Solution for Serving Customers Award for Globe Prepaid GoSakto: Create Your Own Promo, beating entries from telco operators worldwide such as Avea for Location-Based Push Notification Service, LG Uplus for U+Box, SpatialBuzz and Telefonica UK for the Trusted Network Programme powered by SpatialBuzz, and TurkCell for TurkCell SMS+.

According to the participating judges, the submission was impressive because “it delivers the innovative pricing features to the prepaid market that have previously been confined to the postpaid market – giving many more customers the ability to personalize their services and tailor them to their needs.”

With Globe Prepaid GoSakto, customers can create their own promo bundles by making a simple series of choices – which service component/s (voice, SMS, mobile internet) they want in their bundle, how much of voice, SMS and mobile internet they need, and for how long they want it valid – via an easy-to-use menu on USSD. GoSakto added to the value of USSD by improving its revenue-generating potential, providing the user interface through which customers can create thousands of possible promo bundles via a step-by-step creation process, guiding them through a decision tree, resulting to one of the many possible resulting promo bundle combinations.

Catering to the digital lifestyle of prepaid subscribers, Globe has recently launched a GoSakto mobile application available to Android and iOS smartphone users.

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