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Fresh from a impressive performance in 2013
sustaining positive growth, Globe Telecom kicks off 2014 with a reinforcement
of its commitment to better serve its subscribers, businesses, and the nation.
Entitled as Project Wonderful, the
program was launched after the country was hit by typhoon Yolanda, prompting
the leading telecommunications company to proactively take part in
nation-building initiatives through its Bangon Pinoy disaster response and relief
efforts. This paved the way for Project Wonderful to branch out to three (3)
main pillars: Nation-building, Culture-building, and Brand-building, giving the
company a holistic view on helping stakeholders build and discover a “wonderful
world” in a form that is relevant to them.
Under the Nation-building
pillar, Globe is set to build a wonderful and resilient Philippines with programs
that will rebuild homes and schools as well as provide livelihood opportunities,
while bringing together individuals and groups who share the same spirit of
selfless giving.
“Through Project Wonderful, Globe
Telecom aims to create a wonderful world for families and underprivileged
Filipinos who have been affected by natural calamities and disasters,” said
Globe President and CEO Ernest Cu, who stressed the importance of
sustainability. “We are in it for the long haul, together with our partners and
employees, who share our advocacy and spirit of volunteerism.”
To take an active role in
nation-building, Globe Telecom recognizes that mobilization starts from within,
bringing to life the pillar on Culture-building. Under
Culture-building, Globe is shaping up to become a more customer-centric
organization, fueled by a common passion to help and live a culture of service
guided by its renewed mission, vision, and values.
“We want an organizational culture with
an innate caring for our customers because the challenge of service
differentiation will have to come from our ability to go the extra mile. This
will guide how we do our business and help us make things wonderful for our
customers and for each other, the Globe way,” added Cu.
Bringing to life its passion and
commitment to the customer, Globe vows to remain a strong challenger brand that
leads the industry with innovative and relevant offers. Under Brand-building,
the telco will pioneer products and services anchored on four (4) consumer
brand pillars: customized and personalized offers, services to help live the
digital lifestyle, a stronger and faster network, and a rewarding Globe
experience.
“Project Wonderful endeavors to make a
difference in the lives of our consumers, employees, and Filipinos in general
by helping them create a wonderful world where everything is getting better
everyday, from a nation that will continue to rise above challenges, an
organization that makes service delivery as ultimate differentiator, to a brand
that makes an impact to the lives of customers. This is journey of Globe, and
we enjoin our subscribers and the rest of the country to be part of it.”
In 2013, Globe generated total revenues
of P90.5 billion, a 9% increase from P82.7 billion in the year prior,
underpinned by continued demand for data connectivity across its mobile,
broadband and fixed line data businesses. Mobile revenues grew 8% year-on-year
to P72.8 billion compared to prior year’s P67.2 billion, owing to the sustained
leadership of the postpaid segment with high-quality postpaid subscribers.
Broadband and fixed-line data segments booked robust revenue gains of 20% and
13% year on year, respectively, attributed to rising demand for data and
internet connectivity.
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